Employment

Instacart

Senior Product Designer

2022 - Present  Creating user experiences for the ads team that improve grocery shopping for customers, connect customers with new brands, and help grow the business.

HEALTHLINE MEDIA

Product Design Director

2021 - 2022  Managing a growing team of six designers, raising the bar on design standards and product processes. My team's focus is growing our business by designing user-centric experiences on multiple products, both web and native app - a learning platform for people with chronic conditions to achieve health goals, seven (and counting) online condition communities providing meaningful connection and support to people with chronic conditions, and four health information brands including Healthline.com, the #1 health information site in the US.

Product Design Manager

2019 - 2021  Managed two designers while creating a design system for four Healthline Media brands. Implemented design and team culture processes for the team to create high quality designs, collaborate efficiently with other teams. Lead designer on the four websites.

Senior Product Designer, Product Designer

2016 - 2019  Lead designer on three Healthline Media websites, working on rebrands, migrations, new features and optimizations. Designed and optimized products for advertising and content marketing team, such as new article templates and pages for special campaigns.

MODE MEDIA

Ad Products Design Manager, Designer

2012 - 2016  Lead designer for ad products, internal reporting tools and platforms, and a recipe app. Managed one designer, prioritizing tasks, assigning projects and giving creative direction.

FREELANCE

Graphic Designer

2006 - 2013  Designed logos, invitations, brochures, business cards, signs, t-shirts, ads, and websites, especially VISION Marketing & Consulting which were primarily small healthcare businesses.

COSTCO WHOLESALE

Licensed Optician, Optical Dept Manager

2007 - 2012  Nationally Certified and California State Licensed. Managed a team of five for the last year and inspired them to reach tough retail benchmark goals.

Education & Certificates

IDEOU

2020 Certificate in Advanced Design Thinking

2019 Certificate in Foundations in Design Thinking

Arizona State University

Bachelor of Industrial Design

2007 Summa Cum Laude

Skills

Figma, Sketch, Invision & Craft, Zeplin, Principle, Adobe CC, Miro, mentoring, design critiques, design thinking, product strategy,  competitive research, user testing, brainstorming, concept sketching, storyboarding, wireframing, prototyping, a/b testing, responsive pixel-perfect visual mocks, user flows, development documentation & specs, advertising, logo & branding, time management, multi-tasking & prioritization, working in a fast paced environment with changing directions